Client & problem

Genesis - a full-service molecular diagnostic and anatomic pathology laboratory serving physician practices and ambulatory surgery centers across the US.

Rebranding and Manufacturing their newly developed Comprehensive GI Pathogen Panel Kits.

Genesis Laboratory
covid-19-img (1)
lab testing


NJF Worldwide sourced, manufactured and assembled all components of the custom GI kits.

NJF later moved on to branding and manufacturing various test kits for Barrett’s Esophagus, Urinary Tract Infections, women’s health panels, and more. NJF took their branding to the next level by creating custom apparel and uniforms for the staff at Genesis Lab, as well as a variety of custom novelties including emoji pins and lanyards.

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