The startups have really given him the opportunity to get his hands into all facets of the business such as lead generation, brand development, marketing, PR, team building, customer acquisition & experience, and overall implementation of the sale process. Alex saw an opportunity to work with NJF Worldwide in 2020 amidst the Covid-19 pandemic, quickly put a team together, and helped scale the emergency PPE business, which worked closely with municipalities around the US and would eventually lead to two awarded contracts from the City of New York. 

Alex is also an avid traveler, surfer, and music producer.